Indikidual - London, 2012
The quirky hand drawn prints are created by designer Syreeta Johnson and her daughter Minnie. Each season they delve into fun topics that children can relate to and will love.
The first indikidual print was the all over banana print, which since being launched in 2012 has become a continuing trend in print design.
indikidual has always been about personality and the pieces in the collection are designed to encourage playful self-expression, spontaneity and daring to be individual. Letting children's personalities shine as well as being practical and comfy.
As well as being fun and expressive indikidual care about our environment so all garments are produced in small runs in factories they trust with all cotton items being made in sustainable organic cotton.